Accouting and marketing dimensions of innovations
نویسندگان
چکیده
منابع مشابه
Product Innovations, Marketing Investments and Stock Returns
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the firm value of their actions. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This paper examines conceptually and empirically how product innovations and ma...
متن کاملOf Management MET - Bhujbal Knowledge City “ Marketing Innovations and Ethics ”
Due to decrease in purchasing power of a rupee people have begun to loose faith in saving. It has resulted into spending attitude, deriving materialistic pleasure by purchasing and consuming new products. Fierce competition has made everything fair, even if it is unethical. The present paper takes a close look at the various ethical issues involved in Marketing innovations and what organization...
متن کاملCreating a Culturally Sensitive Marketing Strategy for Diffusion of Innovations Using Hofstede’s Six Dimensions of National Culture
Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of inn...
متن کاملconstructing a cultural dimensions scale and investigating efl teacher burnout,iranian identity components, and the norms of khorasan razavi culture
این تحقیق در ساختار چهار مرحله ای خود هشت هدف را دنبال کرد: در مرحله اول، تنها هدف طراحی و معتبر سازی پرسشنامه ای بومی بر اساس مدل فرهنگی شش بعدی هافستد (2010) بود. این کار با استفاده از داده های جمع شده از 370 نفر و توسط روش آماری sem انجام شد. مرحله دوم که با استفاده از داده های جمع شده از 170 معلم زبان انگلیسی انجام شد دارای دو هدف بود: هدف اول، بررسی فرسایش کاری معلمان زبان از دید ابعاد فره...
Marketing innovations to nurses, Part 2: Marketing's role in the adoption of innovations.
This article is the second in a two-part series concerning marketing techniques to enhance nurses' adoption of innovations. Introducing and getting staff to implement new policies and procedures constitute an important part of the WOC nurse's role. The application of Rogers' Diffusion of innovation Theory provides WOC nurses with a framework to introduce innovations into the clinical setting an...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: e-Finanse
سال: 2017
ISSN: 1734-039X
DOI: 10.1515/fiqf-2016-0018